There is a risk organizations face for retention and it isn’t when a project fails or a client churns. It is the day after bonuses hit bank accounts. As a founder, you view the bonus cycle as a "Lock-In." You think, "I just wrote a huge check. They know they’re valued. We’re good for another year." But your top performers view it differently. They view the bonus as a "Settlement." The salary paid for their time. The bonus paid for their results. The ledger is now balanced