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Ambiguity kills more deals than low salary.
I see the same scenario play out in startups consistently. A Founder fights hard to get a "Yes" from their top candidate. They stretch the budget. They offer $15k over ask. They think they have won on the numbers. But the candidate still walks away. Why? Usually, it’s because the Offer Letter looked like a black box. The Equity section simply said: "Option to purchase 15,000 shares." To a Founder, that looks like generosity. To a smart candidate, that looks like a lottery tic
Scott Hoffhines
Jan 211 min read
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