Lead with Purpose, Win the Talent You Want.

Compensation alone does not buy loyalty.  

I have seen early-stage leaders who fall into the trap of thinking that the highest offer will win the best talent.  While a competitive offer is foundational, today’s top talent wants more.  They want purpose.  They need to know their work has an impact.

This is where your mission becomes your more powerful recruiting tool and the core to your employee value proposition.

When your team is genuinely connected to your company’s “why”, something magical happens:

• Engagement increases.  People who believe in the mission are more productive and innovative.

• Retention improves.  A strong purpose gives people a reason to stay, even when another company offers a bigger paycheck.

• You win tie-breakers.  A compelling mission is often the deciding factor for top candidates.

So ask yourself this: Can every person on your team draw a line from their responsibilities to the company’s ultimate goal?

If you are not sure or it is shaky, that’s a good place to start.  Building a compensation strategy that weaves in your purpose and what you believe in gives you the confidence and competitive edge you deserve.

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